Client: Labeau Organic
Role:
Graphic designer + Art director
Team: (2 people involved)
1 Product Manager + Designer (myself).
Graphic designer + Art director
Team: (2 people involved)
1 Product Manager + Designer (myself).
Duration:
1.5 years.
1.5 years.
Objetives:
- Ideate and design the whole brand identity (except for the logo)
My tasks involved:
- Designing the brand manual.
- Creating newsletter templates in Mailchimp.
- Designing responsive hero images for the e-commerce.
- Devise, design and create copyrighting content for their social media accounts.
- Devise and co-direct the institutional video + photo campaigns.
- Ideate and design the whole brand identity (except for the logo)
My tasks involved:
- Designing the brand manual.
- Creating newsletter templates in Mailchimp.
- Designing responsive hero images for the e-commerce.
- Devise, design and create copyrighting content for their social media accounts.
- Devise and co-direct the institutional video + photo campaigns.
Slides from Labeau Organic's brand book:




Hero images for the website + newsletter:




Graphics for social media accounts:










Final institutional video: